investing in shares when anyone thinks about entering the stock market they should look at the expected return and the expected risk there is no doubt that every investor does this process in one way or another some rely on intuition and some depend on study and analysis some depend on tradition and some rely on advice the investment decision varies according to the investor’s considerations including return and risk the profit motive encourages individuals to undertake various investment activities since the pursuit of profit is accompanied by the possibility of bearing losses all investment decisions are usually preceded by intensive studies aimed at minimizing exposure to risks as well as increasing returns we find that there is a clear contradiction between the two directions which is exposed this fact puts the investor in front of a great responsibility in the selection of investments that achieve the desired balance between the two directions and the risk of investing in equities
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